As much as I'm excited about Singapore hosting the annual meetings of the IMF and World Bank this September, the "Four Million Smiles" campaign seems odd. In the first place, why do we need campaigns to keep reminding us to smile? Are we cultivating "Stepford Wives"? Years of courtesy campaigns never seem to work. As it is, in a recent global courtesy test conducted by Reader's Digest , Singapore was placed 30 out of 35 cities. Top cities in courtesy rankings were New York, Zurich, Toronto, Sao Paulo, Zagreb and Berlin. Cities behind Singapore were Seoul, Kuala Lumpur and Mumbai.
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